Notes on Erik Larson’s 7 Decision-Making Hacks for Product Mgrs

(Posted 7/18/17 to Cloverpop’s blog) A recent training survey by Mind the Product found PM’s major challenges centered around stakeholder communication/getting buy-in, alignment issues, keeping teams on the same page Erik’s details 7 behavioral science hacks to help drive better and faster product decisions Align product and company goals—Seems obvious but often overlooked Helps connect upcoming work with big goals and important outcomes Widens decision making criteria and avoids rationalizing decisions after the fact Expand the options—Don’t just select from A & B! Cloverpop research found if you consider 4 options, you’ll have a 56% better chance of a better … Continue reading Notes on Erik Larson’s 7 Decision-Making Hacks for Product Mgrs

Notes on Sabrina Ngai’s Designing a Universal App

(From Sabrina’s 7/26/17 medium.com post, link here) Capital One recently relaunched their flagship app as a universal app for iPhone and iPad This visuals didn’t change much—most of the changes were restructuring the code Most of the upfront work went into re-platforming the app with modular, adaptive layouts Benefits to C1: Smaller future development efforts Able to ship new features more quickly Parity of experience across devices No more lag time as one device ships features before the other one does Better prepared for the next gen of devices Benefits to customers: Customers can now use split view multitasking scenarios—like … Continue reading Notes on Sabrina Ngai’s Designing a Universal App

Notes on Kevin Hoffman’s Creating a Design Facilitation Practice

(added 07/17 to uie.com’s All You Can Learn video library, link here) Meetings can reflect an facilitator’s confirmation bias—”everybody must think like me and run meetings like me so no discussion necessary” Kevin advises a careful facilitation practice to expose assumptions and manage constraints Careful facilitation shows you value everyone’s time and endeavor to use it wisely Part 1: Define facilitation for your org Facilitation is a role that manages conflicts by following a productive pattern of conversation A facilitation practice: Designates a facilitator Defines that role and provides best practices for recording the proceedings Follows a conversational pattern of divergence … Continue reading Notes on Kevin Hoffman’s Creating a Design Facilitation Practice

Quick Notes on Dave Gray’s Updated Empathy Map Canvas

(from Dave’s 7/15/17 post on medium.com, link here) The Empathy Map Canvas that Dave and XPLANE developed years ago has been a great success, but over the years some of the thinking has become diluted So Dave and Alex Osterwalder (of the Business Model Canvas) updated the Empathy Model Canvas to make the tool more usable and deliver better experiences and outcomes: What’s new Goals are incorporated to help teams clarify context and purpose of the activity Numbered sections show intended sequence of activities Centered Think and Feel and put it inside the head—to emphasize interiority and exteriority Added Pains … Continue reading Quick Notes on Dave Gray’s Updated Empathy Map Canvas

Notes on Kate Rutter’s Making the Most of Metrics

(From uie.com‘s All You Can Learn library) Kate’s 3 languages: What are we trying to accomplish? Words What does that look like? Pictures How will we measure the work and track progress? Numbers UX expertise horizons “Your metrics will be as unique as your business” —Josh Porter Metrics Number of downloads, average time on site, number of new sign ins etc are not the metrics we need They might be early indicators But they don’t actually answer the question of whether users find value in our product These are the places we want to go looking for metrics for measurable value … Continue reading Notes on Kate Rutter’s Making the Most of Metrics

Thoughts on Indi Young’s A Practical Type of Empathy

(From a talk Indi gave in 2015 and posted on her site, link here.) Researchers consider there to be 8 types of empathy, mostly deeply rooted in emotions and not useful in UX since you can’t make those moments happen, they’re spontaneous and not repeatable. As Indi says, it’s bunnies and rainbows and not business The one we can access in our UX process is cognitive empathy We can make it repeat We can use it to create more ideas But it happens over time Chris Allen Thomas defines it like this: Cognitive empathy is the largely conscious drive to recognize … Continue reading Thoughts on Indi Young’s A Practical Type of Empathy

Notes on Chris Risdon’s Shaping Behavior, By Design

(From a virtual seminar on uie.com’s All You Can Learn library) “Choice Architecture…is organizing the context in which people make decisions” from Nudge by Richard Thaler and Cass Sunstein Example of Choice Architecture: A company redesigns their cafeteria to highlight the salad bar and healthy food options, while making the less healthy choices more difficult to see and get. The architecture is attempting to create a more health-conscious cafe layout to get employees to make more healthy choices. No choices were eliminated, some were just emphasized As UXers, our products and services often live in an environment over which we have … Continue reading Notes on Chris Risdon’s Shaping Behavior, By Design

Notes on Brett Harned’s Estimate & Plan Digital Projects with Ease & Accuracy

(From a virtual seminar on uie.com’s All You Can Learn library) 3 types of projects to be scoped: Agile Kanban, scrum, no estimates, sprints, backlogs Waterfall Milestones, dependencies Hybrid Combines the above to produce new products with a sense of agility and collaboration but also allows for milestones and formalized stakeholder feedback An example of a hybrid process: Some teams find requirements and a rough sense of the design are needed upfront for stakeholder feedback and approval to continue, with the rest of the work slotting  into sprints Before selecting your process, consider: Team/experience levels Stakeholders/clients Scope Deadlines Estimating & Scoping … Continue reading Notes on Brett Harned’s Estimate & Plan Digital Projects with Ease & Accuracy

Quick note on Kate Kaplan’s Facilitating an Effective Design Studio Workshop

(Posted on 7/2/17 to ungroup.com, link here) Kate posted a really nice overview of the design studio workshop—worth checking out even if you are an old hand at the process I particularly liked the activity combo of:  Sketching 1: Crazy 8s (divide a sheet of paper into 8 sections and draw as many ideas as you can in 5 min) Sketching 2: Big Idea (focused on a previous idea, a combination of ideas—stealing encouraged) Sketching 3: 1 storyboard/wireframe (capture the key steps at a high level) You can critique between each round of sketching, or after completing all 3 rounds … Continue reading Quick note on Kate Kaplan’s Facilitating an Effective Design Studio Workshop

Notes on Jim Kalbach’s Building Consensus by Mapping Experiences

(From a virtual seminar on uie.com’s All You Can Learn library) Here’s a user journey map Jim made for a client: This story being told here is about the individual, the organization and the interactions between them: This is a form of story telling: capturing the positives and negatives of a user’s experience and figuring out how the org can align with this experience so that both parties receive value from the interactions Once shared, this document helps to create a common, org-wide understanding of the customer experience Jess McMullin: “Value-centered design starts a story about an ideal interaction between an individual … Continue reading Notes on Jim Kalbach’s Building Consensus by Mapping Experiences