Dieter Ram’s 10 Principles of Good Design

From the master himself:

  1. Good Design is Innovative
  2. Good Design Makes a Product Useful
  3. Good Design Is Aesthetic
  4. Good Design Makes A Product Understandable
  5. Good Design Is Unobtrusive
  6. Good Design Is Honest
  7. Good Design Is Long-lasting
  8. Good Design Is Thorough Down to the Last Detail
  9. Good Design Is Environmentally Friendly
  10. Good Design Is as Little Design as Possible
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