From Amy Bucher‘s post Compelling Design… on wired.com.
“Games hook players by fulfilling their psychological needs. Self-determination theory describes what those needs are:
- Autonomy. We need to feel in charge of our own destinies, at least to some extent.
- Competence. We need to feel like we’re learning and growing, that we’re capable of success, and that we’re good at the things we do.
- Relatedness. We need to feel connected to other people. We’re fundamentally social, and take pleasure in our relationships.
The stickiest technology hooks users not through sleek design but by helping to meet these three fundamental needs.”
That about sums it up!