(From Jon’s presentation at Midwest UX, Well Designed: How to Use Empathy to Create Products People Love, link here)
There are 2 ways to approach product development:
Product/Market fit depends on
- The broad technological/political infrastructure (will this require tech/laws to be changed?)
- Social precedence (does this already exist out in the world?)
- Opportunity for engagement (will people give our product their attention and time–value proposition for a broad population)
- Value–what are the individual’s value stories?
- Identity-people want to see themselves in products
- Provocation–how can this product make you do or think something new or different
- Engineering initiated the idea of product management
- Marketing picked it up: how do we tell the story of our brand? How does our story differentiate us from others?
- Finally design came into the picture– especially at startups–where designers aren’t just doing graphics/UX but are considered strategic development partners
- Design and innovation are now often seen as twins
- Large orgs are slowly taking this position
- With the drive to put computers into every products, it’s often designers who have to argue for what’s needed over what’s possible
Design’s new tactical toolbox includes: