I was listening Steve Portigal’s podcast with Elizabeth Kell, Comcast’s Sr Dir of User Research, link here.
Elizabeth relates a story of how, while out doing research in people’s homes, she will interview couples together. Once they start talking, she finds she gets a much richer understanding of people’s emotional connections to their cable service—their close relationship really opens them up to discussing their experiences.
Now get creative—how could you interview pairs to achieve greater understanding??