Notes on Chris Risdon’s Shaping Behavior, By Design

(From a virtual seminar on uie.com’s All You Can Learn library) “Choice Architecture…is organizing the context in which people make decisions” from Nudge by Richard Thaler and Cass Sunstein Example of Choice Architecture: A company redesigns their cafeteria to highlight the salad bar and healthy food options, while making the less healthy choices more difficult to see and get. The architecture is attempting to create a more health-conscious cafe layout to get employees to make more healthy choices. No choices were eliminated, some were just emphasized As UXers, our products and services often live in an environment over which we have … Continue reading Notes on Chris Risdon’s Shaping Behavior, By Design