Thoughts on Indi Young’s A Practical Type of Empathy

(From a talk Indi gave in 2015 and posted on her site, link here.) Researchers consider there to be 8 types of empathy, mostly deeply rooted in emotions and not useful in UX since you can’t make those moments happen, they’re spontaneous and not repeatable. As Indi says, it’s bunnies and rainbows and not business The one we can access in our UX process is cognitive empathy We can make it repeat We can use it to create more ideas But it happens over time Chris Allen Thomas defines it like this: Cognitive empathy┬áis the largely conscious drive to recognize … Continue reading Thoughts on Indi Young’s A Practical Type of Empathy