Notes on Tom Chi’s Rapid Prototyping and Prod Mgt

(From Tom’s talk at Mind the Product 2015, link here) I highly recommend watching the half-hour video, it’s really enlightening and I wasn’t able to take great notes Here are a few takeaways: Don’t waste time arguing your “gut”—get out there and test! Keep loop length as short as possible for Lean, efficiency reasons: ie, test regularly—perhaps 2x a week, as a non-negotiable calendar entry. Whatever’s ready, test! You’ll be testing again in 2 days As product folks, we are going for the “eyes light up” or “magic moments”—”Wow, the product does that?” Everything else—sign in flow etc—should be subservient … Continue reading Notes on Tom Chi’s Rapid Prototyping and Prod Mgt

Notes on Jim Kalbach’s Building Consensus by Mapping Experiences

(From a virtual seminar on uie.com’s All You Can Learn library) Here’s a user journey map Jim made for a client: This story being told here is about the individual, the organization and the interactions between them: This is a form of story telling: capturing the positives and negatives of a user’s experience and figuring out how the org can align with this experience so that both parties receive value from the interactions Once shared, this document helps to create a common, org-wide understanding of the customer experience Jess McMullin: “Value-centered design starts a story about an ideal interaction between an individual … Continue reading Notes on Jim Kalbach’s Building Consensus by Mapping Experiences

Notes on Jared Spool’s Fixing the Failures of Authentication UX

(From uie.com‘s All You Can Learn library) Companies lose millions of dollars due to poorly-implemented authentication UX—lost sales, cost in resetting passwords etc Password guidelines have gotten crazier and more difficult to remember Security UX (which Jared calls SUX) is usually your customers’ first experience with your brand, yet its design is generally almost an afterthought Security breaches happen every day People often end up writing down the security info—not very secure! Jared suggesting using a “If it’s not usable, it’s not secure” argument for improving your SUX SUX Tool 1: Identification, Authorization, Authentication People tend to think about SUX … Continue reading Notes on Jared Spool’s Fixing the Failures of Authentication UX

Notes on Leveraging Tech to Improve Customer Communications with Jeff Gothelf

(From a 4/21/16 webinar by Lean Startup Co., link here) Teams should be celebrating customer successes, not feature releases Customer exposure needs to be less limited to make a business more successful, as Jared Spool often notes   So how do you get a large org to really listen to their customers, which they aren’t used to doing? Leadership has to value and socialize the idea of humility–the org doesn’t have some special knowledge that allows them really understand customers’ goals and needs. The org must speak directly with their customers Leadership can set goals, but has to also socialize the … Continue reading Notes on Leveraging Tech to Improve Customer Communications with Jeff Gothelf