Quick Notes on Dave Gray’s Updated Empathy Map Canvas

(from Dave’s 7/15/17 post on medium.com, link here) The Empathy Map Canvas that Dave and XPLANE developed years ago has been a great success, but over the years some of the thinking has become diluted So Dave and Alex Osterwalder (of the Business Model Canvas) updated the Empathy Model Canvas to make the tool more usable and deliver better experiences and outcomes: What’s new Goals are incorporated to help teams clarify context and purpose of the activity Numbered sections show intended sequence of activities Centered Think and Feel and put it inside the head—to emphasize interiority and exteriority Added Pains … Continue reading Quick Notes on Dave Gray’s Updated Empathy Map Canvas

Notes on Jon Kolko’s Using Empathy to Create Products People Love

From a 11/18/14 live video stream by Havard Business Review, link here. Innovative products can be hard to a launch–even after they’ve been built Since it’s new, the business has a hard time explaining why it exists and what it will do The business didn’t develop a set of criteria for success from the beginning, so things feel unmeasured The business ends up fearing that they’ll look bad by releasing the product–what if no one else knows what it’s for either? Someone–generally from the C suite, usually associated with UX– needs to be empowered to say,  This is the right product at the right … Continue reading Notes on Jon Kolko’s Using Empathy to Create Products People Love