Quick Notes on Dave Gray’s Updated Empathy Map Canvas

(from Dave’s 7/15/17 post on medium.com, link here) The Empathy Map Canvas that Dave and XPLANE developed years ago has been a great success, but over the years some of the thinking has become diluted So Dave and Alex Osterwalder (of the Business Model Canvas) updated the Empathy Model Canvas to make the tool more usable and deliver better experiences and outcomes: What’s new Goals are incorporated to help teams clarify context and purpose of the activity Numbered sections show intended sequence of activities Centered Think and Feel and put it inside the head—to emphasize interiority and exteriority Added Pains … Continue reading Quick Notes on Dave Gray’s Updated Empathy Map Canvas