Notes on Monal Chokshi & Guerrilla Research

(From Monal’s 11/16 Mind the Product talk, link here. Monal is Head of UX Research at Lyft.) Guerrilla research is an informal method of gathering quick, low-cost feedback from user It’s unplanned and informal; you simply go out into the world and approach people in an impromptu manner The famous example is approaching strangers at Starbucks and offering to buy their coffee if they will sit with you for 5 minutes and test something. You observe their reactions and any problems as they test the feature or experience Use guerrilla research to stop those endless, philosophical boardroom meetings by collecting real data … Continue reading Notes on Monal Chokshi & Guerrilla Research