Notes on Jim Kalbach’s Using Jobs to be Done to Create High-Value Products and Services

(Uploaded 9/29/17 to UX Strat’s Slide Share site, link here) Jobs to be Done (JTBD) focuses on why people “hire” a product or service—usually to progress towards a goal or as part of the process of solving a problem or evolving The basic structure of a JTBD: There’s a hierarchy to a JTBD—someone wants to buy a drill, to drill a hole in the wall, to hang a picture of their family, to encourage familial happiness: Some rules for formulating JTBD: Jim identifies 6 steps to formulating JTBD: After interviewing is done, reflect on what you learned and write individual … Continue reading Notes on Jim Kalbach’s Using Jobs to be Done to Create High-Value Products and Services

Notes on Jim Kalbach’s Practical Service Design Webinar

(The 10/20/16 webinar was hosted by practicalservicedesign.com’s Erik Flowers and Megan Erin Miller, link here) Jim starts off by giving a quick history of service design thinking and recommends some books so check out the first 10m of the video Jobs To Be Done mark progress towards a customer goal—people are goal-driven actors It’s beyond demographics-not customers by age group etc Not solutions-jobs might not change over decades  (people want to call each other) but the solutions do (party lines, rotary phones, flip phones, smartphones) Show causality-people don’t buy drills because they want to drill but because they need holes … Continue reading Notes on Jim Kalbach’s Practical Service Design Webinar