A few notes from LukeW’s Conversations@Google 2017

(Published 4/25/17, link here) An average person 80 phone usage sessions per day and the average interaction time is 38 seconds (down to 7 seconds for smartwatches!) This is why speed is so important to mobile experiences Hence the growing uses of “skeleton screens” that load instantly Google Photos actually loads contently progressively from the bottom (not top) of the screen, assuming the users are actually looking down at where they will go next, not looking at where they have been There is a growing usage of NUI (natural user interfaces) in a variety of forms to simplify interaction Alexa/Siri/Google Home Amazon single-product … Continue reading A few notes from LukeW’s Conversations@Google 2017

Notes on LukeW’s Conversations@Google 2016

(From Part 1 a 2-part talk LukeW gave at Google, uploaded 10/5/16, link here) Increase in mobile time spent: 8% small phone 85% on a medium phone 334% increase on phablets 81% increase on small tablets 25% increase on large tablets Bottom nav is preferable to top nav due to ergonomics—esp phablets—it’s much harder to reach top nav. And the millennials in particular are all about using only one hand for their phones Before LukeW redesigned the navigation of the Google+ app All functions where under a Home label on a dropdown menu at the top of the screen All features were … Continue reading Notes on LukeW’s Conversations@Google 2016

LukeW on mobile input for Conversations@Google 2014

Based on the videos from Conversations@Google 2014, link to Part 1 here and Part 2 here. Key takeaway: On mobile, use dropdowns as a last resort! Which of these looks more painful? The one on the right looks far simpler, faster and easier to fill out–and it only has two less fields than the left hand version! What to use instead of the dreaded dropdown? Steppers Switches Segmented controls Sliders Date Pickers Dialogs And don’t forget off-canvas forms: The videos are a huge resource—watch them! Sorry for the unusually brief recap. LukeW is an internationally recognized digital product leader who has … Continue reading LukeW on mobile input for Conversations@Google 2014

Notes on LukeW’s Mobile Behavior and Design Trends, in which the hamburger icon does not fair well

From the video of LukeW at UX Immersion 2014, link here. In 2013, 50% of holiday internet shopping was done on mobile In 2010, PayPal did $750m in mobile payments. In 2013, they did $27b Yelp makes 40% of their money on mobile; Facebook, 53%, Twitter, 75% Testing shows most users don’t understand what the hamburger icon means. Facebook’s poor hamburger testing led them to stop using the hamburger alone and instead add it to a nav bar with several icons–all with labels People over 35 particularly don’t recognize the hamburger icon Hiding navigation behind an icon is questionable. James Foster … Continue reading Notes on LukeW’s Mobile Behavior and Design Trends, in which the hamburger icon does not fair well

Notes on Jared M. Spool’s Mobile & UX: Inside the Eye of the Perfect Storm

Video from an unnamed conference in Amsterdam, Vimeo link here. Sturgeon’s Law: 90% of everything is crap Technology changes industries in 3 stages: TECHNOLOGY Brand new technology arrives but few know how to use it FEATURES Many have learned how to use the technology. Now features get piled on higher and higher until the experience sucks EXPERIENCE Focuses on streamlining features, removing all but the essentials. Most companies that do well in the features stage fail here Market maturity: customer experience drives the market. Bad experience = few customers. Activities are discrete touchpoints with users. Experience fills the gaps between touchpoints. Mobile … Continue reading Notes on Jared M. Spool’s Mobile & UX: Inside the Eye of the Perfect Storm