Stanley Wood of Spotify on Secrets of Design Leadership

(From a 4/3/17 post on blog.invisionapp.com, link here.) Stanley Wood wanted to deeper understanding of how top apps were handling their design culture, so he toured 20 of them He had learned at Spotify that it’s important to sell the problem before trying to sell a solution—make sure there is demand for a problem before chasing a solution Stanley wanted to understand 3 main themes: People. How are orgs organized, both on a functional and mission level. Where does design sit? As a additional function or embedded in dev? Process. What are their processes optimized for? How to balance between … Continue reading Stanley Wood of Spotify on Secrets of Design Leadership

Notes on Barry O’Reilly’s Lean Enterprise

(From his talk at GOTO 2016, posted 9/7/16, link here) Orgs need to re-embrace learning to keep up with the times Only 29% of Fortune 500 companies plan to grow their business via new products and services (49% expect to grow via cost reductions instead!) Only 13% of US workers report being highly engaged at work: most workers feel disempowered and disengaged There’s a delivery gap in good customer experience—80% of companies believe they are delivering good customer experiences while only 8% of customers agree To close this gap, “I experiment, therefore I learn” EXPLORE Develop a scientific, data-driven paradigm for business … Continue reading Notes on Barry O’Reilly’s Lean Enterprise

Notes on Monal Chokshi & Guerrilla Research

(From Monal’s 11/16 Mind the Product talk, link here. Monal is Head of UX Research at Lyft.) Guerrilla research is an informal method of gathering quick, low-cost feedback from user It’s unplanned and informal; you simply go out into the world and approach people in an impromptu manner The famous example is approaching strangers at Starbucks and offering to buy their coffee if they will sit with you for 5 minutes and test something. You observe their reactions and any problems as they test the feature or experience Use guerrilla research to stop those endless, philosophical boardroom meetings by collecting real data … Continue reading Notes on Monal Chokshi & Guerrilla Research

Notes on Jim Kalbach’s Practical Service Design Webinar

(The 10/20/16 webinar was hosted by practicalservicedesign.com’s Erik Flowers and Megan Erin Miller, link here) Jim starts off by giving a quick history of service design thinking and recommends some books so check out the first 10m of the video Jobs To Be Done mark progress towards a customer goal—people are goal-driven actors It’s beyond demographics-not customers by age group etc Not solutions-jobs might not change over decades  (people want to call each other) but the solutions do (party lines, rotary phones, flip phones, smartphones) Show causality-people don’t buy drills because they want to drill but because they need holes … Continue reading Notes on Jim Kalbach’s Practical Service Design Webinar

Notes on Marty Cagan’s Root Causes of Product Failure

(from Marty’s talk at 2015’s Mind the Product, posted on Vimeo, link here) This quick note only catches the last ten minutes of his 50 min presentation, which was all good stuff—use the link the watch the whole thing! Product teams—managers, designer, dev—need to work side by side to come up with the best solutions A strong discovery process is key to developing a good product MVPs are essential tools for testing, learning and validating (and aren’t Product 1.0!) The job of the product team is to: Take the company’s overall vision as a starting point Break it into smaller … Continue reading Notes on Marty Cagan’s Root Causes of Product Failure

Notes on Scott Belsky’s Crafting the First Mile of Product

(from Scott’s 6/21/16 post on medium.com, link here) Over time, product leaders can become more focused on a small group of existing power users than on widening the group of new users and their “first mile” (onboarding) experience of the software This top-of-the-funnel experience is often slighted out of haste to initially release the software and never gets updated or iterated to match the evolving user base Users onboarding want to know: Why they’re there What they can accomplish What to do next. They don’t need to know everything at this point, too much to remember! Optimize your onboarding for … Continue reading Notes on Scott Belsky’s Crafting the First Mile of Product

Notes on Paul Adam’s Future of Product Design

(From a podcast between Amy Jo Kim and Paul Adams on Amy’s site, getting2alpha.com, link here) Paul runs product at a fast-growing customer communications startup called Intercom Paul and his colleagues use Job Stories that are inspired by the Jobs-To-Be-Done approach first developed by Clayton Christensen Job stories use the format “When I want to….so I can…” (read more about how they are used at Intercom here) They include Job Stories in their initial design briefs then use them as check ins throughout the design process Job Stories are better than personas in product development because they are less limiting—sticking too closely to … Continue reading Notes on Paul Adam’s Future of Product Design

Notes on Melissa Perri’s Creating Effective MVP Experiments

(from Melissa’s slideshow for Lean UX NYC 2014, which I was at but somehow missed summarizing, link here) This summarizes only a portion of Melissa’s great talk—check out the link for more great insights Don’t think of an MVP as a Product Lite version of your product—that’s not it An MVP is an experiment you run to learn something you need to know to effectively move forward in creating a product The general creation flow is Problem Exploration (discovery) > MVP experiments > Feature development HOWEVER, if your MVP can’t fail and your product idea can’t be heavily modified or discarded, than this type of … Continue reading Notes on Melissa Perri’s Creating Effective MVP Experiments

Quickie: Disney’s Creative Strategy (for idea development)

There are 3 main stages in Disney’s Creative Strategy: Focus on creativity: share creative ideas and solutions without worrying about how they would get implemented. (Perhaps try the 100 Post It technique—everyone puts one idea per Post It in a brief, though maybe slightly too-long, period. This quickly surfaces the obvious ideas but also pushes people to get creative) Focus on reality:  how to turn the idea into an action plan with measurable success metrics Focus on critique:  what could go wrong, what could be difficult to implement, what’s missing etc One team could perform all three stages, or you could assign one team per … Continue reading Quickie: Disney’s Creative Strategy (for idea development)

Notes on Paul Campillo’s How to Validate Your Next Big Idea

(from Paul’s post on typeforum.com, link here) Paul has organized the process of creating an MVP into 3 stages: Market validation Idea validation MVP validation Paul thinks numbers 1 and 2 can be inverted, but both should be part of the overall process Stage 1: Market validation Don’t find your passion project first, since there might not be a market to monetize it Find a problem you are passionate about and add in your unique knowledge, skills and interests Find a market that’s willing to pay Do some keyword research Open a Google Adwords account and use their Keyword Planner tool, which … Continue reading Notes on Paul Campillo’s How to Validate Your Next Big Idea