(From uie.com’s All You Can Learn library, link here) Onboarding is too often thought of only from the perspective of a first time user—not taking into account that there’ll be iterations based on user feedback, new features to launch etc Onboarding is an experience throughout a product’s lifecycle So different customers may need different onboarding paths Opportunities over time Onboarding has multiple jobs and stages: Familiarize—help the prospective customer know that the product and its services exist Learn—teach the prospective customer more details about the product’s value prop Convert—engage the prospective customer enough to convert them into actual customers Guide—help the … Continue reading Notes on Krystal Higgins’ Onboarding for the Long Run