Notes on Kim Goodwin’s Preventing the Swoop-and-Poop with Successful Stakeholder Engagement

(From Kim’s 11/16 conference talk at UI21, posted to uie.com’s All You Can Learn section, link here) As UXers, we are often concerned about stakeholder behavior—which we can shape through our behavior towards them and our project We want to maximize our influence on their behavior We need to design our stakeholders’s experience of us: Identify “users” and roles in the project Understand & design for the org’s context and culture Understand & design for them as individuals—where are they in their understanding of design and this project etc 1. Roles Stakeholder Generally not well-defined Person who signs off on Jira stories? Person … Continue reading Notes on Kim Goodwin’s Preventing the Swoop-and-Poop with Successful Stakeholder Engagement