Notes on Bruce McCarthy’s Roadmaps Relaunched
(From uie.com’s All You Can Learn library, requires highly-recommended subscription) In running international seminars, Bruce McCarthy asked attendees to write break-up letters with their current roadmapping process, which highlighted many real-world current issues: No defined process Not tied to business strategy Not enough customer input Lack of stakeholder alignment Unclear prioritization Broken promises Overly incremental Shiny object syndrome No clearly defined target Poor use of data Groundhog Day phenomena Roadmapping 6 months out doesn’t sync well with Agile processes and can be a no-win scenario Yet roadmaps are a way of clearly expressing a product strategy and setting a budget … Continue reading Notes on Bruce McCarthy’s Roadmaps Relaunched