(from Dave’s 7/15/17 post on medium.com, link here)
The Empathy Map Canvas that Dave and XPLANE developed years ago has been a great success, but over the years some of the thinking has become diluted
So Dave and Alex Osterwalder (of the Business Model Canvas) updated the Empathy Model Canvas to make the tool more usable and deliver better experiences and outcomes:
What’s new
- Goals are incorporated to help teams clarify context and purpose of the activity
- Numbered sections show intended sequence of activities
- Centered Think and Feel and put it inside the head—to emphasize interiority and exteriority
- Added Pains and Gains to head also
- Added some starter questions
How to use it
- Start w GOAL, defining the who and what to do—framed as new & observable behavior
- Work clockwise through Seeing, Saying, Doing & Hearing—the focus is on observable phenomena and an empathetic “walk in someone else’s shoes”
- AFTER this circuit, focus shifts inside the head
- Getting inside “The Big Head” is the primary power and reason for this exercise
Once completed
- The finished chart is a great input for value proposition tools such as Alex’s Value Proposition Canvas
Dave is soliciting thoughts and responses in medium.com’s comments
About Dave (from medium.com): Founder, XPLANE. Author, The Connected Company and Gamestorming http://xplaner.com.
Editor of The XPLANE Collection, The Connected Company, Liminal thinking, Listicles and links, and From NO to GO
walkerux 